One of the most comprehensive books available covering publicity, touring, contracts, branding, marketing, trademarks, merchandising and record companies, this latest edition includes new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.

Publisher

Himarks Publishing Co

Binding

Softcover

Pages

272

ISBN

9780965125048

Stock code

331418

In-store pickup available. Please allow 2–5 business days. We’ll notify you when your order is ready to collect.