One of the most comprehensive books available covering entrepreneurship,branding, social networking, publicity, touring, contracts, marketing, trademarks, merchandising and record companies. This latest edition inc ludes the intricacies of 360 deals and new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updatedindustry website listings.

Publisher

Himarks Publishing Co

Binding

Softcover

Pages

356

ISBN

9780965125062

Stock code

333079

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